LCI has recently launched a new "billboard" style advertising campaign which, with a few tweaks to suit local conditions, will probably be used throughout Africa. The same themes will be available soon in French and likely be followed in Arabic.
If you or your Lions have any catchy phrases like the "A Continent of Volunteers. A World of Service" that might reflect the essence of what we as Lions do then please let me know and maybe they will be able to be incorporated by the PRO department in the planned updates that will follow.
Best regards to you all.
YIL,
Rob Fowler
Member : Africa Lions Steering Committee
Rob Fowler
Member : Africa Lions Steering Committee
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